Marketing

Incenta Federal Credit Union in Englewood, Ohio, will merge into Pathways Financial in Columbus next week.

Traditional loyalty programs provide customers with tangible benefits, such as a free item with purchase or a reward for return visits. But these are limited in reach, argues James Roedding, vice president of product and data Rewards Network.

Getting the right product at the right time to the right member has become the mantra.

From new marketing initiatives to donations to help future civic leaders in their careers, here's another look at how credit unions are giving back.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

Alan Bergstrom previously served as chief marketing officer for a Wisconsin credit union before taking over at Exclamation Services.

Financial institutions will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Credit unions clinging to an outdated name that no longer reflects the institution's current field of membership could be doing themselves more harm than good, experts say. But it's a fine line between honoring the past and preparing for tomorrow.