Marketing

Some institutions have experimented with cash-based rewards to kick-start membership growth, but it's unclear whether the strategy will be widely adopted.

Gillin joined JPMorgan four years ago to lead the bank’s co-brand credit card business. She was chief marketing officer for about a year.

After digging deep into member data, Randolph-Brooks FCU in Texas developed a marketing campaign aimed at persuading JPMorgan Chase clients to switch to the credit union's own card. It's an effort its peers could imitate.

Large banks and aggregator sites, like Bankrate, tend to outperform regional and community banks, but smaller institutions can compete by publishing valuable content and creating web pages for individual branches.

Wells Fargo is dropping the Abbot Downing name for managing ultrarich clients’ money as wealth and investment management head Barry Sommers remakes the unit.

The social media platform skews toward a more youthful demographic, while credit unions' average member age has been stuck in the late 40s for decades. But even institutions that use it have concerns about security.

The onset of COVID-19 forced the industry’s largest trade group to put its Open Your Eyes campaign on hold, but nearly a full year later it’s still struggling for industry buy-in.

The decision comes after a decade in which several U.S.-based institutions elected to drop the words "credit union" from their branding.

The new name is the first major change since Dennis Zember became the company's CEO last year.

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

A sponsorship deal between the regional bank and the league will emphasize economic empowerment and financial education. It's a good example of how corporations increasingly seek to associate their brands with a cause or purpose, experts say.

A team led by Michael Lipsitz, a lawyer hired away from Santander last year, will look at everything from whether prices are fair to whether complaint data contains notable trends.

American Express has spent years refining a decision-making engine that can tailor products and services to cardholders' needs in real time.

Amy Nigrelli, who recently joined Nusenda Credit Union after nearly a decade at CUNA, offers insights on how the pandemic has changed marketing for the industry and what institutions can learn from the trade group.

This oldest consumers in this next group are approaching their mid-20s, so financial institutions must tweak their marketing if they hope to reach them in an meaningful way.

The digital-only bank is running a new promotion in which it will set up and fund, with $250, an online savings account for any baby born on New Year’s Eve.

The Gainesville, Fla.-based credit union has converted from a federal to a state charter and will debut its new brand identity early next month.

Amy Nigrelli will serve as CMO of the Albuquerque-based credit union, one of two recent personnel moves there.

Thanksgiving may have already passed, but there's still plenty of room for gratitude in member communications.

The name change, which will take effect Jan. 1, comes following the merger of CP Financial and Washtenaw Federal Credit Union.