Marketing

Websites such as Credit Karma and LendingTree, which work closely with financial institutions, have had to rethink their strategies to bounce back from the pandemic.

The Chicago-based company, which is the league's exclusive credit card sponsor, sees soccer's young, diverse fan base as a fit for its below-prime products.

The Massachusetts bank used data analytics to improve onboarding, cross-sell more effectively and prevent attrition.

The bank, which is already a major advertiser in women’s sports, challenged other companies to follow its lead in balancing financial commitments to men's and women's athletics.

Derek Meyer and Bryan Carson, former colleagues of Associated CEO Andy Harmening at Huntington Bancshares, will bring a combined six decades of experience to the Wisconsin company as it seeks steady hands in a turbulent market.

Amy Bonitatibus will succeed Barri Rafferty, who left the San Francisco bank in early May.

Amid fresh competition from newcomers seeking to build brand recognition, banks that sponsor pro sports teams are leaning into content that tells a story about their connections to local communities.

First National Bank of Omaha, FNB Community Bank and Community Spirit Bank are among institutions turning to Instagram for marketing.

Analysts were expecting Capital One’s marketing spending to slow significantly after it surged to nearly $1 billion at the end of the year.

The past two weeks have seen a flurry of deals wherein Truist, Capital One and others pitch their brand alongside professional teams and their stadiums.

Super Bowl ads' impact, another overdraft-fees ouster, and more in banking news this week.

The fintech-turned-bank has bet big on pro football marketing. Sunday’s game at SoFi Stadium should give its customer acquisitions a boost, analysts say.

The bank is working with a tech company to personalize customer communications using proprietary data. It's an alternative to cookies, which are becoming less viable as data privacy laws become stricter.

The expenses jumped 33% last quarter, which was generally in line with trends elsewhere in the credit card industry. The battle for new customers is “intense,” CEO Richard Fairbank told analysts.

The social network, now called Meta Platforms, is buying the South Dakota bank's name for $60 million.

The tax preparation company, which is building out its own financial services business, says Square's new brand "would improperly capitalize on the goodwill and consumer trust cultivated by [H&R] Block since 1955."

An industry expert shares key takeaways on how institutions can implement sophisticated technologies to attract a younger generation of customers.

The basketball star Kevin Durant and his company Thirty Five Ventures have signed a multiyear deal with Coinbase Global to promote the cryptocurrency platform across his businesses.