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Saturday, July 31, 2010, as of 04:24 PM EDT

Viewpoint: Merchant-Paid Debit Rewards a Boon for Banks

American Banker  |  Friday, October 30, 2009

By Scott Grimes

Transaction-based debit rewards that are merchant-funded will probably be the reward system of choice because it increases banks' revenue without requiring them to fund the rewards...

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