Ally Bank

More than half of the new depositors the online bank added in the fourth quarter are millennials.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

CIT Bank and Simple recently started offering higher yields on the condition that customers make regular contributions to savings. The offers are designed to help the banks avoid rate wars, but some analysts question whether they will appeal to enough consumers.

At Ally Bank — a pioneer in online banking — Diane Morais, president of consumer and commercial banking products, is in charge of fending off the competition.

The Detroit bank wants to focus on its core business instead, but other institutions have seen rapid growth in loans for recreational vehicles and other large pieces of transportation equipment.

The Detroit company is facing stiffer competition in the battle for online deposits, but it has benefited from a key rival's retreat in auto lending

A new survey from J.D. Power shows that customers of digital-only banks, such as Capital One 360 and Ally Bank, are less satisfied with their banks' mobile channels than they were a year ago. Declining satisfaction among younger consumers is driving that trend.

Most big banks are launching robo-advisers to compete for a new breed of wealth management customer. The risk is that automated services will disappoint traditional customers.

Record originations on "better-yielding" used-car loans helped drive a 14% increase in its first-quarter profit. But Ally's shares were down Thursday on concerns of rising deposit costs.

Online banks have good reason for wanting regulators to update the 41-year-old Community Reinvestment Act.

Online banks and some credit unions are responding to Fed rate hikes by aggressively raising deposit rates on CDs, savings accounts and money market products, while the nation's biggest banks are largely standing pat — for now.

If community banks fail to keep up with higher rates offered by online banks, credit unions and (soon) big banks, their liquidity may deteriorate even faster.

If community banks fail to keep up with higher rates offered by online banks, credit unions and (soon) big banks, their liquidity may deteriorate even faster.

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.

How do you eliminate "pain points" in the banking experience, increase wallet share and improve loyalty? Companies like Ally, USAA and Bank of the West are believers in tracking the customer journey to find the answers.

The Detroit company recorded an 11% increase in car loans and leases originated during the fourth quarter, as well as a jump in yields. Ally appears to be benefiting from Wells Fargo's substantial retrenchment in auto lending.

What's an industry challenger to do when it gets a lot of competitors of its own? Ally's Diane Morais has a plan. Heather Cox has inserted technologists into USAA's business lines, and outgoing Fed Chair Janet Yellen has achieved rock star status.

With millions of Alexa and Google Home devices now in use, first-mover banks are rapidly developing services to let customers control their finances using only their voice — even if there are still many kinks to work out.

Only a few banks have so far integrated with Amazon’s personal voice assistant service.

Execs from Bank of America, Wells Fargo, BBVA, Ally Bank and others outlined their AI strategies, progress to date and lessons learned at BankAI this week.