Analytics

Taking a data-driven approach to marketing not only helped pump up originations -- it also helped save members money.

Cleaning up bad data is expensive and time-consuming, but just leaving it alone costs even more. Here are strategies to improve the process.

Banks such as Citigroup, Regions and TD have decided they need to offer mobile customers truly customized experiences. They are experimenting with different ways of doing so that come across as helpful without being intrusive.

Some financial institutions are looking at how to translate the complicated and document-heavy mortgage lending process into the digital world of voice-interactive personal assistants.

Some banks are looking at how to translate the complicated and document-heavy mortgage lending process into the digital world of voice-interactive personal assistants.

First Tennessee took a leap of faith to hire a young digital services company for its overhaul of mobile and online operations, and it says its decision has paid off.

From preparing for the next recession and digital disruption to better planning and what millennials want, CUNA Mutual Group’s 2017 Online Discovery Conference covered a lot of ground.

Some banks are experimenting with virtual assistants that, going beyond the routine tasks they perform today, could offer investment advice or make mortgage loans 24/7. But will they ever be able to talk a nervous client through a market crash?

Baxter CU, Randolph-Brooks FCU and Coastal CU have already signed on with the service, which aims to create analytics strategies to help credit unions grow and improve service.

Using good, old-fashioned customer service and consultation to cut down on merchant attrition has been part of the acquiring playbook for years. But that playbook is long overdue for an update.