Branding

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

The Gainesville, Fla.-based credit union has converted from a federal to a state charter and will debut its new brand identity early next month.

The name change, which will take effect Jan. 1, comes following the merger of CP Financial and Washtenaw Federal Credit Union.

The trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers.

The new name is the third time the association has modified its name since leagues for the two states merged in 2007.

The number of religiously affiliated credit unions continues to dwindle and many have changed their name as part of a push to diversify their fields of membership.

Ownership will transfer to DotCoop, which has committed to continuing to develop the domain for industry use.

The $282 million-asset institution's new name is intended to build on its work with underserved communities around St. Louis.

Texas Trust Credit Union boosted loan volumes with a marketing tool inspired by “Game of Thrones,” but gamification strategies can be risky in light of data privacy concerns.

SC Telco Federal Credit Union and Anderson FCU will adopt the name Spero Financial once their merger takes effect early next year.

Delmar Bancorp will lose its regionally associated brand when it becomes Partners Bank.

United Methodist Federal Credit Union is set to become Interfaith Credit Union. It is also planning to absorb a small South Dakota-based institution with a similar field of membership.

The Louisville, Ky.-based credit union has been open to consumers in nine counties across two states since 2004, but the new name is intended to prevent confusion about who is eligible to join.

The case stemmed from the credit union's claims that the bank's branding would create confusion among consumers.

Following the completion of a merger between Canyon State CU and Deer Valley CU, the combined institution has unveiled its new name.

NSWC Federal Credit Union is rolling out a new name in the hopes of boosting membership and dispelling misconceptions about who can join.

The company will incur an upfront fee but will save $7 million a year by walking away from a deal with the Los Angeles Football Club.

The company, formed by the merger of BB&T and SunTrust, shared the information in response to a credit union's legal challenge to its new name.

In response to Truliant Federal Credit Union's request for an injunction, the bank said it has already spent $125 million on the Truist branding, and changing that name would add further costs and damage the bank's reputation.

The Summerville, S.C.-based institution will also close two branches as part of a broader strategic effort to better service members.