Hurricane Maria left behind a shattered Puerto Rico. Camille Burckhart and her technology team at Banco Popular found that they were uniquely positioned to help people rebuild. She has been selected one of our Digital Banker of the Year finalists for 2018.
With hurricane season just weeks away, bankers from coastal markets share the hard lessons learned after the storms that belted Florida, the Gulf Coast and elsewhere last year. Their advice can be applied in all kinds of emergencies.
After tackling immediate problems, such as accessing electricity and arranging cash deliveries, bankers are facing a longer-term concern: What if customers who fled the island after Hurricane Maria don’t come back?