Digital marketing

The speed and the bipartisan nature of the demand for an investigation into Facebook's Libra are telling, giving ammunition to those who warned the cryptocurrency space is underregulated and unsafe

Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups in recent years.

Two recent campaigns show credit unions can still make an impact with old-school marketing, but some fear too few institutions are utilizing data in ways that can target those messages for maximum effect.

If credit unions hope to capture America's largest potential consumer base, they're going to have to do a better job of explaining their value proposition.

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media.

Bank critics and some lawmakers quickly seized on a tone-deaf posting by JPMorgan Chase that was designed to tout the virtues of saving money.

In the months ahead, the Birmingham, Ala., bank will drop Compass from its name across all of its branches and digital properties. It’s part of a broader plan by its Spanish parent Banco Bilbao Vizcaya Argentaria to unify its brand worldwide.

Between a decidedly younger user base and potential compliance risks, some financial institutions are wary of using the platform, but a handful say they have embraced it and found success.

Interbrand will work with management of both banks, which have agreed to merge, to create a unified brand and logo.

The San Jose, Calif.-based credit union decided to make the change because there were too many other financial institutions with a similar name.

The loan origination fintech is offering the product in a stand-alone format and as part of the workflow for its mortgage and home equity loan products.

Getting the right product at the right time to the right member has become the mantra.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

Financial institutions will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

Midwest BankCentre in St. Louis, with the help of a stable of fintechs, started Rising Bank to keep up with big banks in the hunt for deposits and millennial customers.

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

The McLean, Va.-based institution is launching a digital division that will create content that touches on topics beyond banking.