Digital marketing

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

The Michigan Credit Union League donated money to the Children's Miracle Network every time an institution posted a video of its employees dancing to "In My Feelings" by Drake.

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.

Earlier this year CUNA announced a new push to better educate consumers about credit unions. The Northwest Credit Union Association is asking its members to contribute to the effort.

The three institutions will use a platform from Fiserv to help improve efficiency.

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

The company, which helps banks develop high-tech products and services, has agreed to buy Gro Solutions after recently completing its deal for Cloud Lending.

Consumers are already overwhelmed with marketing messages. Here's how to break through.