Digital marketing

Competition from global giants like Amazon and Alibaba and millions of independent retailers, coupled with the constant threat of credit card fraudsters, makes it imperative that online retailers tick all the boxes to reduce risk, writes Suresh Dakshina, CEO of Chargeback Gurus.

While banks know they must develop and launch new tools that are useful, convenient and intuitive, figuring out which tools meet that objective and employing them often seems out of reach.

Chatbots are the next big thing in payments. But a poor in-chat commerce strategy can turn off consumers and create bad user experiences.

Banks are being pushed into the background of popular digital experiences. But they can reappear on interfaces that customers use daily by doubling down on financial wellness efforts.

Bankers who shake more hands, ask more questions and, yes, hand out more business cards than the competition will win more clients.

The campaign comes in the light of recent research that shows the state to be one of the best for millennials.

A controversial move to stop Canadian CUs from using the words “bank” and “banking” has rallied the movement there, but U.S. institutions are left wondering if such a move could happen here, particularly in light of some recent states’ measures.

American card processor has a deal for its British counterpart; after passing Fed tests, banks still stressed by weak lending, low interest rates.

For Google and its peers the fine may be the beginning of increased regulatory scrutiny across other digital services within their ecosystems, including payments.

As young people mature, their financial and payment needs mature, as does their use of technology and other emerging innovation.

Banks continue to struggle in wooing millennials, but their customer acquisition challenge is about to get even more complicated as Generation Z comes of age.

Moves like Amazon Go and the e-commerce giant's acquisition of Whole Foods require banks to abandon their "defensive" innovation posture, write Richard Oglesby and Brad Margol from AZ Payments Group.

Part of Jamie Moldafsky's job at Wells these days it taking an earful on social media, but the immediate feedback offers important lessons about the bank's products and efforts to rehab its image.

Derek Corcoran of Avoka discusses how banks have embraced digital marketing but still struggle with digital sales. Author Randy Pennington talks about building corporate cultures that adapt and foster innovation.

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.

Customer outreach is far from the actual core function of bank marketers: producing bottom-line results.

Load times, architecture and keywords are important to a functional bank website. But marketing the brand – via content and graphics – is just as important to wooing new customers and retaining existing ones.

The ad tech industry is so fraught with misleading and deceptive data that it's difficult for marketers to make smart advertising choices. Even the most reputable of firms spew unreliable data.

Gen Z is coming fast on the heels of millennials. For e-commerce, payments and financial services, they have an even shorter attention span.