Marketing

Synovus converted all 26 of its separately branded community banks to its own name over the past two years — a major undertaking that allowed Jennifer Upshaw, senior director of marketing, to shine.

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media.

Bank critics and some lawmakers quickly seized on a tone-deaf posting by JPMorgan Chase that was designed to tout the virtues of saving money.

A promotion from U.S. Community Credit Union has helped boost business and increase social media engagement, but some analysts fear this credit union and others may be relying too heavily on post-recession messaging.

Get ready to meet 15 women — ages 40 and under — whose accomplishments and influence set them apart.

The institution had considered a merger of equals that was never finalized before deciding to change its name to Elevate Credit Union.

In the months ahead, the Birmingham, Ala., bank will drop Compass from its name across all of its branches and digital properties. It’s part of a broader plan by its Spanish parent Banco Bilbao Vizcaya Argentaria to unify its brand worldwide.

Between a decidedly younger user base and potential compliance risks, some financial institutions are wary of using the platform, but a handful say they have embraced it and found success.

The credit union is also developing a new shared branching space as part of a unique co-location strategy.

Interbrand will work with management of both banks, which have agreed to merge, to create a unified brand and logo.