Marketing

Hannah Grove has made it her mission to "eradicate jargon" at State Street, in an effort to make the company more acceible to its customers and easier for the public to trust.

Fearless Girl is controversial, stirring up both passionate fans and harsh critics. But State Street's chief marketing officer, Hannah Grove, could not be happier about the impact it is having.

CU shortens name, makes several changes to branches to improve communication.

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

Wells Fargo, PNC and others are finding that the web seminar is an effective way to promote themselves through advice and useful content aimed at consumers and business clients.

Onosys enables ordering ahead at Outback Steakhouse, Round Table Pizza, Boston Pizza, and others.

A new report from the Digital Growth Institute reveals that while a slight majority of FIs say they have a digital growth plan, the overwhelming majority aren't doing anything with it.

Competition from global giants like Amazon and Alibaba and millions of independent retailers, coupled with the constant threat of credit card fraudsters, makes it imperative that online retailers tick all the boxes to reduce risk, writes Suresh Dakshina, CEO of Chargeback Gurus.

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

While banks know they must develop and launch new tools that are useful, convenient and intuitive, figuring out which tools meet that objective and employing them often seems out of reach.