Marketing

As part of this year's Best Practices Awards, CU Journal looks at a trio of institutions that have found creative and effective ways to bring in new funding.

Now known as OnPath FCU, the institution originally served employees of Avondale Shipyard, Inc., but today serves members across the southwestern portion of the state.

The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.

Whitefish Credit Union has surpassed $1.5 billion in total assets thanks to growth in consumer loans brought on by an increased digital marketing presence.

The North Carolina-based credit union is doubling down on claims of trademark infringement following the biggest bank merger in decades.

The team has already built three customer-facing AI tools this year, which it hopes to keep building upon.

The Raleigh-based credit union hit its latest milestone just three years after reaching 200,000 members.

Recent years have seen a transformation in credit-card customer acquisition. This report explores how consumers are interacting with the new expanse of marketing and acquisition channels and examines where opportunities and threats to issuers may lie.

The new CEO is the first outsider to head the scandal-ridden bank in decades; Facebook CEO faces the House Financial Services Committee on Wednesday to discuss Libra.

Some credit unions are experimenting with ambient scenting – adding distinctive but unobtrusive smells – in their branches. While those fragrances are meant to reinforce the institution’s brand, they could also have unintended negative effects.

The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.

Once the Pennsylvania Credit Union Association and the New Jersey Credit Union League complete their merger, the group will go by CrossState Credit Union Association.

When Washington Federal last rebranded, it was to signal its shift from a savings and loan association to a commercial bank. This time around, it's to reflect geographic diversity and its desire to be viewed as a bank.

Sound Bank is now Dogwood State Bank after its sale to an investor group. The buyers also moved Dogwoods State's corporate offices from eastern North Carolina to the state's capital.

The San Diego-based institution changed its name in attempt to reach wider audience.

The name Jovia is a reference to the word jovial and is intended to inspire trust and optimism.

In her role as head of virtual channels at Citizens Financial Group, Beth Johnson is relentlessly focused on making banking simpler for consumers.

Maria Veltre knows what it's like to feel disrespected. Early in her career, she was in mid-sentence when a senior executive turned her back and walked away. Veltre vowed never to make others feel the way she did in that moment, no matter what their situation or station.

The Seattle company rebranded as WaFd Bank to address confusion that it might have ties to the federal government.

Numerated, a vendor of loan prospecting, marketing and underwriting software that was developed within Eastern Bank, now has $32 million.