Marketing

The move is expectedto take effect June 1.

The North Carolina-based credit union has partnered with two local soccer teams and a minor league baseball club, along with a realty corporation that runs an outdoor entertainment venue.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

China's mobile payment lessons for U.S. bankers; Steven Mnuchin's wishful thinking on GSE reform; unpacking Mick Mulvaney's CFPB relocation musings; and more from this week's most-read stories.

A New Jersey community bank has launched a campaign that takes digs at the megabank while highlighting its own values. Should others follow its lead?

It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.

Porter Bancorp in Kentucky spent years tackling credit and capital issues. As Limestone Bank, it will finally get back on offense.

IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.

As NCUA amended at 2014 regulation on capital planning and stress testing, the two-person committee also marked 24 months of operating with a vacant seat on the board, commending one another for a productive working relationship.

Sussex Bancorp, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bancorp.

The credit union changed its name to reflect a wider field of membership.

The music streaming services are becoming popular advertising vehicles for community and regional banks.

It’s still not business as usual, but the decision to unify its two brands — Popular Community Bank on the U.S. mainland, Banco Popular in the U.S. territories — under a single, simpler name is a welcome sign that Puerto Rico’s largest bank is moving forward after the devastation of Hurricane Maria.

In a first for the credit union, Kinecta FCU will be the exclusive financial services partner of the Major League Soccer team and its home venue, StubHub Center.

Talk about a #MaleFail: how shining a light on harassment could have unintended consequences for women in financial services. The New York Fed is dealing with a backlash of its own. Chief marketing officers like Citi’s Jennifer Breithaupt are playing an important role in product development. Also, new initiatives target bias on Slack and in Shakespeare.

Following a charter change from employee-based to a community-based field of membership, the credit union said the new name will help it reach its new base.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Luckily for Amazon, the OCC is no longer “the angry dad on the porch with a shotgun," trying to keep tech companies from hooking up with banks. JPMorgan Chase’s Amber Baldet can pack a room for a lesson on blockchains. And it is the end of catcalls in France.

Loyalty programs should enhance your brand through all your customer-facing marketing. Macy’s Star Rewards is all over their social media, stores and supporting materials. Plenti doesn’t say anything about the Macy’s brand. It only enhances the Plenti brand, writes Tom Caporaso, CEO of Clarus Commerce.

The bank, which has branches in eight states and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.