Marketing

Following a charter change from employee-based to a community-based field of membership, the credit union said the new name will help it reach its new base.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Luckily for Amazon, the OCC is no longer “the angry dad on the porch with a shotgun," trying to keep tech companies from hooking up with banks. JPMorgan Chase’s Amber Baldet can pack a room for a lesson on blockchains. And it is the end of catcalls in France.

Loyalty programs should enhance your brand through all your customer-facing marketing. Macy’s Star Rewards is all over their social media, stores and supporting materials. Plenti doesn’t say anything about the Macy’s brand. It only enhances the Plenti brand, writes Tom Caporaso, CEO of Clarus Commerce.

The bank, which has branches in eight states and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.

The legendary shock rocker was the main attraction in a new ad that one expert says may be the best credit union commercial of all time.

Shortly after taking the job, Federal Reserve Chairman Jerome Powell highlighted the need to communicate monetary policy better. He could learn a thing or two from central bank with the most Twitter followers.

After some modest success pushing companies to add women to boards, State Street is raising the bar; a few key departures have left the world’s central bankers even more male-dominated; and why Caitlin Long went from Wall Street to Wyoming.

A recent lawsuit between the Detroit Pistons and Michigan First Credit Union could have some CUs reevaluating the benefits of sponsorship deals.

The name change is tied to a field-of-membership expansion, as the credit union moved from a SEG-based institution to a community charter.

A Michigan appeals court has reversed an injunction in a fight between Michigan First Credit Union and the Detroit Pistons after a canceled sponsorship agreement.

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.

A look back at some of the highlights from the Credit Union National Association's 2018 Governmental Affairs Conference.

At the Credit Union National Association's Governmental Affairs Conference, CUNA unveiled its newest initiative to drive membership.

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.

The two biggest reasons people don't join credit unions are also the two biggest reasons for CUs to work together to raise consumer awareness about the industry.

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

A group of credit unions is looking to make the most of two big banks' recent moves that angered their customers.