Marketing

Millennials may be the largest demographic in America today, but one marketing expert says credit unions who ignore older potential borrowers do so at their own peril.

The theme of "Do Global Good" is at the heart of the foundation's new messaging.

Jacksonville, Fla., football fans had a strong clue that TIAA was about to rebrand its new banking unit when the signs at EverBank Field began to change.

A group in North Carolina has finally gone public with its brand, and three other de novos have already been rebranded.

It may not have the digital buzz of fintech, but it can do more to transform how your members see you the moment they walk in the door.

The CEO of Iowa's largest credit union suspects a rider attached to a budget bill before the state's legislature was inserted to "placate bankers" after the recent failure of a move to tax CUs there.

In letting the community suggest new names, can Red River Mill Employees FCU avoid the “Boaty McBoatface” problem?

The sponsorship deal includes the debut of a new "PenFed Military Appreciation Section" at Nationals Park.

Fresno Fire Department Credit Union is now Central Valley Firefighters Credit Union.

Artificial intelligence will reshape the job landscape at banks; people still want to open accounts at a branch; Mick Mulvaney stacks CFPB bench with political appointees; and more from this week's most-read stories.

The move is expectedto take effect June 1.

The North Carolina-based credit union has partnered with two local soccer teams and a minor league baseball club, along with a realty corporation that runs an outdoor entertainment venue.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

China's mobile payment lessons for U.S. bankers; Steven Mnuchin's wishful thinking on GSE reform; unpacking Mick Mulvaney's CFPB relocation musings; and more from this week's most-read stories.

A New Jersey community bank has launched a campaign that takes digs at the megabank while highlighting its own values. Should others follow its lead?

It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.

Porter Bancorp in Kentucky spent years tackling credit and capital issues. As Limestone Bank, it will finally get back on offense.

IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.

As NCUA amended at 2014 regulation on capital planning and stress testing, the two-person committee also marked 24 months of operating with a vacant seat on the board, commending one another for a productive working relationship.

Sussex Bancorp, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bancorp.