Marketing

As NCUA amended at 2014 regulation on capital planning and stress testing, the two-person committee also marked 24 months of operating with a vacant seat on the board, commending one another for a productive working relationship.

Sussex Bancorp, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bancorp.

The credit union changed its name to reflect a wider field of membership.

The music streaming services are becoming popular advertising vehicles for community and regional banks.

It’s still not business as usual, but the decision to unify its two brands — Popular Community Bank on the U.S. mainland, Banco Popular in the U.S. territories — under a single, simpler name is a welcome sign that Puerto Rico’s largest bank is moving forward after the devastation of Hurricane Maria.

In a first for the credit union, Kinecta FCU will be the exclusive financial services partner of the Major League Soccer team and its home venue, StubHub Center.

Talk about a #MaleFail: how shining a light on harassment could have unintended consequences for women in financial services. The New York Fed is dealing with a backlash of its own. Chief marketing officers like Citi’s Jennifer Breithaupt are playing an important role in product development. Also, new initiatives target bias on Slack and in Shakespeare.

Following a charter change from employee-based to a community-based field of membership, the credit union said the new name will help it reach its new base.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Luckily for Amazon, the OCC is no longer “the angry dad on the porch with a shotgun," trying to keep tech companies from hooking up with banks. JPMorgan Chase’s Amber Baldet can pack a room for a lesson on blockchains. And it is the end of catcalls in France.

Loyalty programs should enhance your brand through all your customer-facing marketing. Macy’s Star Rewards is all over their social media, stores and supporting materials. Plenti doesn’t say anything about the Macy’s brand. It only enhances the Plenti brand, writes Tom Caporaso, CEO of Clarus Commerce.

The bank, which has branches in eight states and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.

The legendary shock rocker was the main attraction in a new ad that one expert says may be the best credit union commercial of all time.

Shortly after taking the job, Federal Reserve Chairman Jerome Powell highlighted the need to communicate monetary policy better. He could learn a thing or two from central bank with the most Twitter followers.

After some modest success pushing companies to add women to boards, State Street is raising the bar; a few key departures have left the world’s central bankers even more male-dominated; and why Caitlin Long went from Wall Street to Wyoming.

A recent lawsuit between the Detroit Pistons and Michigan First Credit Union could have some CUs reevaluating the benefits of sponsorship deals.

The name change is tied to a field-of-membership expansion, as the credit union moved from a SEG-based institution to a community charter.

A Michigan appeals court has reversed an injunction in a fight between Michigan First Credit Union and the Detroit Pistons after a canceled sponsorship agreement.

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.

A look back at some of the highlights from the Credit Union National Association's 2018 Governmental Affairs Conference.