Marketing

At the Credit Union National Association's Governmental Affairs Conference, CUNA unveiled its newest initiative to drive membership.

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.

The two biggest reasons people don't join credit unions are also the two biggest reasons for CUs to work together to raise consumer awareness about the industry.

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

A group of credit unions is looking to make the most of two big banks' recent moves that angered their customers.

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

The quick fall of AriseBank, a would-be blockchain bank; a CFPB buffeted by court rulings and policy shifts; U.S. Bancorp's Super Bowl play; and more.

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

Banking is one of the last industries in which all the biggest companies are still run by men. That's not changing anytime soon — thanks, JPMorgan Chase. Kate Quinn plans U.S. Bank's SuperBowl debut and JPM's Marvelle Sullivan Berchtold launches an exciting venture.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

Bankers would like to take advantage of digital marketing tools that target customers similar to their own, but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints.

That’s because transaction-based loyalty programs that focus on discounting simply train customers to wait for coupons and incentives, writes Tom Caporaso, CEO of Clarus Commerce.

Although some companies have started to integrate cross-channel marketing as a core element of their strategy, most still haven’t realized the opportunity at stake, writes Lisa Paccione, vice president of sales for Syniverse.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

The new name is intended to show off the "five-star service" the Baltimore-based credit union offers.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.