Marketing

The legendary shock rocker was the main attraction in a new ad that one expert says may be the best credit union commercial of all time.

Shortly after taking the job, Federal Reserve Chairman Jerome Powell highlighted the need to communicate monetary policy better. He could learn a thing or two from central bank with the most Twitter followers.

After some modest success pushing companies to add women to boards, State Street is raising the bar; a few key departures have left the world’s central bankers even more male-dominated; and why Caitlin Long went from Wall Street to Wyoming.

A recent lawsuit between the Detroit Pistons and Michigan First Credit Union could have some CUs reevaluating the benefits of sponsorship deals.

The name change is tied to a field-of-membership expansion, as the credit union moved from a SEG-based institution to a community charter.

A Michigan appeals court has reversed an injunction in a fight between Michigan First Credit Union and the Detroit Pistons after a canceled sponsorship agreement.

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.

A look back at some of the highlights from the Credit Union National Association's 2018 Governmental Affairs Conference.

At the Credit Union National Association's Governmental Affairs Conference, CUNA unveiled its newest initiative to drive membership.

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.

The two biggest reasons people don't join credit unions are also the two biggest reasons for CUs to work together to raise consumer awareness about the industry.

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

A group of credit unions is looking to make the most of two big banks' recent moves that angered their customers.

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

The quick fall of AriseBank, a would-be blockchain bank; a CFPB buffeted by court rulings and policy shifts; U.S. Bancorp's Super Bowl play; and more.

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

Banking is one of the last industries in which all the biggest companies are still run by men. That's not changing anytime soon — thanks, JPMorgan Chase. Kate Quinn plans U.S. Bank's SuperBowl debut and JPM's Marvelle Sullivan Berchtold launches an exciting venture.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.