Marketing

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

The quick fall of AriseBank, a would-be blockchain bank; a CFPB buffeted by court rulings and policy shifts; U.S. Bancorp's Super Bowl play; and more.

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

Banking is one of the last industries in which all the biggest companies are still run by men. That's not changing anytime soon — thanks, JPMorgan Chase. Kate Quinn plans U.S. Bank's SuperBowl debut and JPM's Marvelle Sullivan Berchtold launches an exciting venture.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

Bankers would like to take advantage of digital marketing tools that target customers similar to their own, but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints.

That’s because transaction-based loyalty programs that focus on discounting simply train customers to wait for coupons and incentives, writes Tom Caporaso, CEO of Clarus Commerce.

Although some companies have started to integrate cross-channel marketing as a core element of their strategy, most still haven’t realized the opportunity at stake, writes Lisa Paccione, vice president of sales for Syniverse.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

The new name is intended to show off the "five-star service" the Baltimore-based credit union offers.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

The credit union’s new name is intended to reflect its electric utility roots, as well as its growth beyond a single-SEG institution.

The new name is an attempt to better capitalize on the strong brand recognition of TruStone Federal Credit Union.

Banks of all sizes continue to invest in mobile technology — but in order to see stronger growth, they must also invest in education to overcome consumer unease with the product.

For two weeks only, Michigan State University FCU used a holiday pop-up shop to test a new way to boost awareness of the credit union.

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

The free pass becomes effective when a flight is expected to be delayed by two or more hours and the cardholder has registered flight details at least six hours prior to scheduled departure.