Ally Bank

A year after it debuted, Bank of America's virtual assistant now counts some 150,000 users per week. It's one of the few large financial institutions pushing such technology.

Raisin is planning to create an online marketplace for high-yield savings accounts and CDs for the U.S., but persuading Americans to save could be a challenge.

Galileo Processing has created a digital banking product that seeks to provide wealth managers with the offering they generally lack: an in-house savings account that pays competitive rates.

J.D. Power found that customers who have a variety of accounts with an online-only bank are far more satisfied than those with just checking or savings accounts.

More than half of the new depositors the online bank added in the fourth quarter are millennials.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

CIT Bank and Simple recently started offering higher yields on the condition that customers make regular contributions to savings. The offers are designed to help the banks avoid rate wars, but some analysts question whether they will appeal to enough consumers.

At Ally Bank — a pioneer in online banking — Diane Morais, president of consumer and commercial banking products, is in charge of fending off the competition.

The Detroit bank wants to focus on its core business instead, but other institutions have seen rapid growth in loans for recreational vehicles and other large pieces of transportation equipment.

The Detroit company is facing stiffer competition in the battle for online deposits, but it has benefited from a key rival's retreat in auto lending