Branding

Management at the Wyoming, Mich.-based institution decided on the name Bloom Credit Union after a review of its core values and market position.

The credit union service organization said the move was part of its focus on marketing technology products.

Locations with a welcoming atmosphere and the latest technology can be a key part of a credit union’s marketing strategy.

Studies show that consumers trust posts from an organization’s employees more than the brand itself, and that could be key to using social media as a growth engine for credit unions.

The Tucker, Ga.-based institution said the new name reflected its ties to electric cooperatives while affirming its commitment to member service.

The thrift had been known as Boiling Springs Savings Bank.

While other industries reversed their previous downward trend, perceptions of the banking industry continue to get worse. Here are some steps banks can take to try to burnish their reputations.

The Montana-based institution will open its doors as Clearwater later this year, a move leadership hopes will better connect it with consumers in other parts of the state.

The Facebook digital-currency unit has a logo nearly identical to that of the challenger bank Current, which has been around since 2015.

Shareholders of both companies will meet separately next month to cast ballots on the $28 billion deal, and BB&T investors will also decide whether the new company should be called Truist Financial.