Digital marketing

One expert says that when done right, marketing can have a bigger ROI and strategic impact than any other investment a credit union makes.

The rules are a chance for card issuers to update their data management, which would be helpful in sales and cross-selling, according to Michael Hiskey, head of strategy at Semarchy.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

A New Jersey community bank has launched a campaign that takes digs at the megabank while highlighting its own values. Should others follow its lead?

Porter Bancorp in Kentucky spent years tackling credit and capital issues. As Limestone Bank, it will finally get back on offense.

IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.

The music streaming services are becoming popular advertising vehicles for community and regional banks.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.