Marketing

Thanksgiving may have already passed, but there's still plenty of room for gratitude in member communications.

The name change, which will take effect Jan. 1, comes following the merger of CP Financial and Washtenaw Federal Credit Union.

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

Lenders have spent months puzzled by the persistently low delinquencies on their credit cards. Now, they’re seizing the moment.

The trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers.

The agency had raised concerns in the Obama administration about kickbacks in the marketing pacts between mortgage lenders and other providers, but the agency's recent guidance says the deals are legally viable.

Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.

The new name is the third time the association has modified its name since leagues for the two states merged in 2007.

The number of religiously affiliated credit unions continues to dwindle and many have changed their name as part of a push to diversify their fields of membership.

Ownership will transfer to DotCoop, which has committed to continuing to develop the domain for industry use.