Marketing

Customers are turning to search engines and business portals to find out if their bank is open before checking the bank’s own website. Maintaining accurate information across the web has become even more important during the pandemic.

Faced with limited growth opportunities and potentially mounting loan losses, banks are getting aggressive — and creative — to boost profits.

The company will incur an upfront fee but will save $7 million a year by walking away from a deal with the Los Angeles Football Club.

The company, formed by the merger of BB&T and SunTrust, shared the information in response to a credit union's legal challenge to its new name.

In response to Truliant Federal Credit Union's request for an injunction, the bank said it has already spent $125 million on the Truist branding, and changing that name would add further costs and damage the bank's reputation.

The Summerville, S.C.-based institution will also close two branches as part of a broader strategic effort to better service members.

Mortgage lenders impose steep pricing adjustments for cash-out refinancing; bankers fear massive borrower fraud in the Paycheck Protection Program; some worry the coronavirus is giving banks an excuse to spy on employees; and more from this week's most-read stories.

Many banks are slashing their spending. Others are changing their messaging strategies. And those banks that partner with pro sports teams are stuck in limbo, since it remains unclear when games will resume.

With its "people helping people" mindset, the industry is uniquely positioned to serve consumers who are suffering during the pandemic. Credit unions need to capitalize on this.

Plans to update agency branding and other materials are on hold as the credit union regulator focuses on its response to the coronavirus.

The Ohio company, which bought United Community Financial in February, will start operating as Premier Bank this summer.

The newly minted Transact Bank will provide payment processing and card issuing services to a wide range of clients.

Some institutions may rethink their sponsorship deals with professional sports teams now that several leagues have suspended their seasons because of the pandemic.

More than six industry events have been cancelled or put on hold in five days, with more likely to follow.

The Consumer Financial Protection Bureau says the Cincinnati bank engaged in aggressive sales practices and open bank and credit card accounts without consumers' authorization in order to meet sales targets.

In the battle for premium cardholders, American Express Co.’s latest weapon is the scent of leather and ear reflexology.

Now known as Explorers Credit Union, the Yankton, S.D.-based shop serves consumers across South Dakota and Nebraska.

The Radcliff, Ky.-based credit union wants to serve more Kentuckians and is hoping a name change will help achieve that goal.

The Kansas City-area institution has sponsored the NFL’s Chiefs since 2016, but became its official banking partner in 2019. The timing couldn’t have been better.