Marketing

The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.

Whitefish Credit Union has surpassed $1.5 billion in total assets thanks to growth in consumer loans brought on by an increased digital marketing presence.

The North Carolina-based credit union is doubling down on claims of trademark infringement following the biggest bank merger in decades.

The team has already built three customer-facing AI tools this year, which it hopes to keep building upon.

The Raleigh-based credit union hit its latest milestone just three years after reaching 200,000 members.

Recent years have seen a transformation in credit-card customer acquisition. This report explores how consumers are interacting with the new expanse of marketing and acquisition channels and examines where opportunities and threats to issuers may lie.

The new CEO is the first outsider to head the scandal-ridden bank in decades; Facebook CEO faces the House Financial Services Committee on Wednesday to discuss Libra.

Some credit unions are experimenting with ambient scenting – adding distinctive but unobtrusive smells – in their branches. While those fragrances are meant to reinforce the institution’s brand, they could also have unintended negative effects.

The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.

Once the Pennsylvania Credit Union Association and the New Jersey Credit Union League complete their merger, the group will go by CrossState Credit Union Association.