Marketing

The Lake Mary, Fla.-based shop will also convert to a state charter and plans to drop the phase "credit union" from its name.

Credit unions are a trillion-dollar industry serving more than one third of Americans, but they mostly avoid advertising during one of the year's biggest sporting events. Here's why.

Banks spend heavily on marketing to win deposits, push digital; Wells Fargo bends to critics in its latest response to scandals; FDIC review of brokered deposits has big implications for branches; and more from this week's most-read stories.

The Virginia company, which recently bought Access National, will become Atlantic Union Bank later this year.

Kern Federal Credit Union has changed its name to Strata CU partly to avoid mix ups with similarly named institutions in the area.

The McLean, Va.-based institution is launching a digital division that will create content that touches on topics beyond banking.

At banks of all sizes — from the $7.2 billion-asset WSFS Financial to the $373 billion-asset Capital One — marketing budgets ballooned in the fourth quarter.

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

The Virginia company cautioned that it expects lending to slow down this year.

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

The Michigan Credit Union League donated money to the Children's Miracle Network every time an institution posted a video of its employees dancing to "In My Feelings" by Drake.

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.

After more than 60 years as Wepawaug-Flagg Federal Credit Union, the $116 million-asset institution has rebranded as Crosspoint FCU.

Earlier this year CUNA announced a new push to better educate consumers about credit unions. The Northwest Credit Union Association is asking its members to contribute to the effort.

The three institutions will use a platform from Fiserv to help improve efficiency.

The two institutions had to change their names after a law passed in the Hawkeye State that forbid CUs from using a state university in their names.

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

For this credit union, changing its name involved more than just new signs and stationery. It meant a willingness to explore new approaches to how it operates.

Wells Fargo charges students nearly four times as much in fees as banks without college marketing agreements, according to an internal report by the Consumer Financial Protection Bureau.