Marketing

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

Two Iowa CUs had to come up with new names after a 2018 law prohibited them from using state universities as part of their brand identity.

American National Bankshares is trying to force the proposed American Bank & Trust to change its name.

Bank makes first hires for its corporate cash management business; the former Fed chair says the industry is too focused on profits.

Midwest BankCentre in St. Louis, with the help of a stable of fintechs, started Rising Bank to keep up with big banks in the hunt for deposits and millennial customers.

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

Central National Bank rebranded as Stride Bank to move away from a name with overused words.

The Lake Mary, Fla.-based shop will also convert to a state charter and plans to drop the phase "credit union" from its name.

Credit unions are a trillion-dollar industry serving more than one third of Americans, but they mostly avoid advertising during one of the year's biggest sporting events. Here's why.

Banks spend heavily on marketing to win deposits, push digital; Wells Fargo bends to critics in its latest response to scandals; FDIC review of brokered deposits has big implications for branches; and more from this week's most-read stories.

The Virginia company, which recently bought Access National, will become Atlantic Union Bank later this year.

Kern Federal Credit Union has changed its name to Strata CU partly to avoid mix ups with similarly named institutions in the area.

The McLean, Va.-based institution is launching a digital division that will create content that touches on topics beyond banking.

At banks of all sizes — from the $7.2 billion-asset WSFS Financial to the $373 billion-asset Capital One — marketing budgets ballooned in the fourth quarter.

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

The Virginia company cautioned that it expects lending to slow down this year.

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

The Michigan Credit Union League donated money to the Children's Miracle Network every time an institution posted a video of its employees dancing to "In My Feelings" by Drake.

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.