Marketing

After more than 60 years as Wepawaug-Flagg Federal Credit Union, the $116 million-asset institution has rebranded as Crosspoint FCU.

Earlier this year CUNA announced a new push to better educate consumers about credit unions. The Northwest Credit Union Association is asking its members to contribute to the effort.

The three institutions will use a platform from Fiserv to help improve efficiency.

The two institutions had to change their names after a law passed in the Hawkeye State that forbid CUs from using a state university in their names.

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

For this credit union, changing its name involved more than just new signs and stationery. It meant a willingness to explore new approaches to how it operates.

Wells Fargo charges students nearly four times as much in fees as banks without college marketing agreements, according to an internal report by the Consumer Financial Protection Bureau.

It’s still primarily a commercial bank, but the branding campaign — CIT’s first in a dozen years — is designed to appeal to the group driving its torrid deposit growth: retail savers.

The company, which helps banks develop high-tech products and services, has agreed to buy Gro Solutions after recently completing its deal for Cloud Lending.

Zions' Harris Simmons named Banker of the Year; distilling the hopes and hang-ups around CRA reform; new grist in still ongoing debate over Operation Choke Point; and more from this week's most-read stories.

Consumers are already overwhelmed with marketing messages. Here's how to break through.

Technology is often cited as the leg up large banks have in winning over customers, but regionals are worried about the “billions and billions” bigger rivals can pour into ubiquitous ad campaigns.

From digital assistants and new branching strategies to revamped hiring processes and improved cybersecurity, these are the winners of the 2018 Best Practices Awards.

It started with financial literacy classes, but now Chelsea Groton Bank in Connecticut is offering crafts and other so-called lifestyle courses, all in an effort to connect with the public and drive traffic to its branches.

Patelco Credit Union wanted to boost membership so it launched a referral program that help add more than 3,000 members in less than three months.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

A new partnership from one of Silicon Valley’s biggest credit unions aims to offer additional lifestyle perks to members.

After a previous campaign netted disappointing results, management narrowed the time frame and upped the advertising for bigger, better results.

The Federal Trade Commission, which issued a formal complaint against SoFi, is urging other lenders to review their advertisements for false claims about the benefits of refinancing.

Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.