Marketing

Deciding how far to go to protect customers is a complex issue, but one that the industry should address soon as phishing attacks continue to mount.

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

More than six years after Bank Transfer Day, credit unions are still finding ways to capitalize on consumer sentiment against traditional banks.

The most popular P-to-P schemes such as Venmo are still linked to an underlying payment card, meant to benefit “pull” payment incumbents, according to RPGC's Rene Pelegero.

A new ad campaign aims to differentiate the credit union from big banks.

In mid-2015, several thousand banks registered for dot-bank domains. More than two years later, only a few hundred have converted.

Issuers have access to a treasure trove of helpful data about us, such as our payment habits, investment activities, purchases, and so on, writes Sanjay Bhakta, senior director of solutions for Ness Digital Engineering.

A smart contract for advertising delivery and payments can be subjected to additional layers of verification and enforcement by optional service providers on the network, such as the measurement provider, ratings provider, payment provider and arbitrator, writes Charles Manning, founder and CEO of Kochava.

Employees of a small or midsize business can learn customers’ needs and deftly toggle between soft and hard cross-sells at the perfect time, writes Michael Hiskey, chief marketing officer of Semarchy.

The name change reflects a Diebold corporate merger and the credit union's community charter.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

The tech giant won praise from consumer groups for its decision to ban ads for high-cost consumer loans. But the policy contains a big loophole, and advertisers have found multiple ways to exploit it.

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

The league and its partners are beginning to assess the results of its large-scaled "Feel the Difference" initiative, which sought to raise consumer awareness of credit unions in three states.

A partnership between CU Solutions Group and Gas Station TV will put credit union advertisements in front of an anticipated 43 million consumers in 32 states later this month.

Let others debate the meaning of the Fearless Girl statue. To State Street's Hannah Grove, its message to the banking industry was simple: create a more welcoming workplace for all.

Bank of America's reputation took an enormous hit from the financial crisis; it's been Anne Finucane's job to restore it.

Hannah Grove has made it her mission to "eradicate jargon" at State Street, in an effort to make the company more acceible to its customers and easier for the public to trust.

Fearless Girl is controversial, stirring up both passionate fans and harsh critics. But State Street's chief marketing officer, Hannah Grove, could not be happier about the impact it is having.