Marketing

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

The credit union’s new name is intended to reflect its electric utility roots, as well as its growth beyond a single-SEG institution.

The new name is an attempt to better capitalize on the strong brand recognition of TruStone Federal Credit Union.

Banks of all sizes continue to invest in mobile technology — but in order to see stronger growth, they must also invest in education to overcome consumer unease with the product.

For two weeks only, Michigan State University FCU used a holiday pop-up shop to test a new way to boost awareness of the credit union.

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

The free pass becomes effective when a flight is expected to be delayed by two or more hours and the cardholder has registered flight details at least six hours prior to scheduled departure.

Deciding how far to go to protect customers is a complex issue, but one that the industry should address soon as phishing attacks continue to mount.

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

More than six years after Bank Transfer Day, credit unions are still finding ways to capitalize on consumer sentiment against traditional banks.

The most popular P-to-P schemes such as Venmo are still linked to an underlying payment card, meant to benefit “pull” payment incumbents, according to RPGC's Rene Pelegero.

A new ad campaign aims to differentiate the credit union from big banks.

In mid-2015, several thousand banks registered for dot-bank domains. More than two years later, only a few hundred have converted.

Issuers have access to a treasure trove of helpful data about us, such as our payment habits, investment activities, purchases, and so on, writes Sanjay Bhakta, senior director of solutions for Ness Digital Engineering.

A smart contract for advertising delivery and payments can be subjected to additional layers of verification and enforcement by optional service providers on the network, such as the measurement provider, ratings provider, payment provider and arbitrator, writes Charles Manning, founder and CEO of Kochava.

Employees of a small or midsize business can learn customers’ needs and deftly toggle between soft and hard cross-sells at the perfect time, writes Michael Hiskey, chief marketing officer of Semarchy.

The name change reflects a Diebold corporate merger and the credit union's community charter.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

The tech giant won praise from consumer groups for its decision to ban ads for high-cost consumer loans. But the policy contains a big loophole, and advertisers have found multiple ways to exploit it.