As customers have shifted to the digital realm, banks have followed suit, progressively relying on digital channels for customer engagement and acquisition while maintaining their strong brick-and-mortar presence. With AI transforming the digital marketing landscape and competition intensifying in the online space, we've seen the larger banks channeling significant investments into digital capabilities and infrastructure enhancement.
In this hyper-competitive digital scenario, how can you compete and win in digital customer acquisitions in banking (without breaking the bank)?
In this fireside chat Vish Sastry Rachakonda (Founder & CEO, iQuanti) and Raghu Vasu (SVP Digital Marketing & Transformation, US Bank) discuss strategies they have found to be effective in driving digital acquisitions for banks. They analyze use cases from their experience across the acquisition funnel and share real-life examples of how a robust digital strategy can help unlock growth.
Walk away with insights on:
- Building an impactful, integrated full-funnel acquisition program
- Fashioning seamless online-offline customer experiences
- Instituting foundational data capabilities for long-term success, and
- Future-proofing your digital acquisition strategy
