Digital marketing

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

Bankers would like to take advantage of digital marketing tools that target customers similar to their own, but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints.

That’s because transaction-based loyalty programs that focus on discounting simply train customers to wait for coupons and incentives, writes Tom Caporaso, CEO of Clarus Commerce.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

Banks of all sizes continue to invest in mobile technology — but in order to see stronger growth, they must also invest in education to overcome consumer unease with the product.

Deciding how far to go to protect customers is a complex issue, but one that the industry should address soon as phishing attacks continue to mount.