Digital marketing

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

Bankers would like to take advantage of digital marketing tools that target customers similar to their own, but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints.

That’s because transaction-based loyalty programs that focus on discounting simply train customers to wait for coupons and incentives, writes Tom Caporaso, CEO of Clarus Commerce.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

Banks of all sizes continue to invest in mobile technology — but in order to see stronger growth, they must also invest in education to overcome consumer unease with the product.

Deciding how far to go to protect customers is a complex issue, but one that the industry should address soon as phishing attacks continue to mount.

In mid-2015, several thousand banks registered for dot-bank domains. More than two years later, only a few hundred have converted.

The tech giant won praise from consumer groups for its decision to ban ads for high-cost consumer loans. But the policy contains a big loophole, and advertisers have found multiple ways to exploit it.

The league and its partners are beginning to assess the results of its large-scaled "Feel the Difference" initiative, which sought to raise consumer awareness of credit unions in three states.

A partnership between CU Solutions Group and Gas Station TV will put credit union advertisements in front of an anticipated 43 million consumers in 32 states later this month.

Hannah Grove has made it her mission to "eradicate jargon" at State Street, in an effort to make the company more acceible to its customers and easier for the public to trust.

CU shortens name, makes several changes to branches to improve communication.

Wells Fargo, PNC and others are finding that the web seminar is an effective way to promote themselves through advice and useful content aimed at consumers and business clients.

Onosys enables ordering ahead at Outback Steakhouse, Round Table Pizza, Boston Pizza, and others.

A new report from the Digital Growth Institute reveals that while a slight majority of FIs say they have a digital growth plan, the overwhelming majority aren't doing anything with it.

Competition from global giants like Amazon and Alibaba and millions of independent retailers, coupled with the constant threat of credit card fraudsters, makes it imperative that online retailers tick all the boxes to reduce risk, writes Suresh Dakshina, CEO of Chargeback Gurus.