Digital marketing

Consumers are already overwhelmed with marketing messages. Here's how to break through.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

After a previous campaign netted disappointing results, management narrowed the time frame and upped the advertising for bigger, better results.

The Federal Trade Commission, which issued a formal complaint against SoFi, is urging other lenders to review their advertisements for false claims about the benefits of refinancing.

This year, Kate Quinn, U.S. Bank's chief administrative officer, put the bank's brand in the national spotlight, launching a social media campaign and overseeing a marketing blitz during the Super Bowl.

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

Now is the time for credit unions to recognize the potential for marketing automation and the profound impact it could have on their business.

One expert says that when done right, marketing can have a bigger ROI and strategic impact than any other investment a credit union makes.

The rules are a chance for card issuers to update their data management, which would be helpful in sales and cross-selling, according to Michael Hiskey, head of strategy at Semarchy.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

A New Jersey community bank has launched a campaign that takes digs at the megabank while highlighting its own values. Should others follow its lead?

Porter Bancorp in Kentucky spent years tackling credit and capital issues. As Limestone Bank, it will finally get back on offense.

IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.

The music streaming services are becoming popular advertising vehicles for community and regional banks.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.