Digital marketing

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

Now is the time for credit unions to recognize the potential for marketing automation and the profound impact it could have on their business.

One expert says that when done right, marketing can have a bigger ROI and strategic impact than any other investment a credit union makes.

The rules are a chance for card issuers to update their data management, which would be helpful in sales and cross-selling, according to Michael Hiskey, head of strategy at Semarchy.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

A New Jersey community bank has launched a campaign that takes digs at the megabank while highlighting its own values. Should others follow its lead?

Porter Bancorp in Kentucky spent years tackling credit and capital issues. As Limestone Bank, it will finally get back on offense.

IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.

The music streaming services are becoming popular advertising vehicles for community and regional banks.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

Bankers would like to take advantage of digital marketing tools that target customers similar to their own, but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints.

That’s because transaction-based loyalty programs that focus on discounting simply train customers to wait for coupons and incentives, writes Tom Caporaso, CEO of Clarus Commerce.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.