Marketing

Lenders have spent months puzzled by the persistently low delinquencies on their credit cards. Now, they’re seizing the moment.

The trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers.

The agency had raised concerns in the Obama administration about kickbacks in the marketing pacts between mortgage lenders and other providers, but the agency's recent guidance says the deals are legally viable.

Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.

The new name is the third time the association has modified its name since leagues for the two states merged in 2007.

The number of religiously affiliated credit unions continues to dwindle and many have changed their name as part of a push to diversify their fields of membership.

Ownership will transfer to DotCoop, which has committed to continuing to develop the domain for industry use.

The $282 million-asset institution's new name is intended to build on its work with underserved communities around St. Louis.

The pandemic and economic downturn upended most institutions' advertising plans for the year, and many credit unions have had to adjust not only their messaging but also the loan products they are promoting.

Citigroup named Hassan to the new role as part of a move to combine its marketing and branding divisions.

Texas Trust Credit Union boosted loan volumes with a marketing tool inspired by “Game of Thrones,” but gamification strategies can be risky in light of data privacy concerns.

Even as the bank’s sales practices faced intense government scrutiny following the Wells Fargo scandal, senior leaders in Oregon were fostering a culture that valued credit-card sales above all else, according to several former employees.

Even as the bank’s sales practices faced intense government scrutiny following the Wells Fargo scandal, senior leaders in Oregon were fostering a culture that valued credit-card sales above all else, according to several former employees.

SC Telco Federal Credit Union and Anderson FCU will adopt the name Spero Financial once their merger takes effect early next year.

Two weeks of presidential nominating festivities kick off Monday as the controversy over funding for the U.S. Postal Service worsens.

Delmar Bancorp will lose its regionally associated brand when it becomes Partners Bank.

United Methodist Federal Credit Union is set to become Interfaith Credit Union. It is also planning to absorb a small South Dakota-based institution with a similar field of membership.

The Louisville, Ky.-based credit union has been open to consumers in nine counties across two states since 2004, but the new name is intended to prevent confusion about who is eligible to join.

The case stemmed from the credit union's claims that the bank's branding would create confusion among consumers.

Provident Bank was recast as BankProv to avoid confusion as it adds business lines and enters new markets.