Marketing

The new name is the third time the association has modified its name since leagues for the two states merged in 2007.

The number of religiously affiliated credit unions continues to dwindle and many have changed their name as part of a push to diversify their fields of membership.

Ownership will transfer to DotCoop, which has committed to continuing to develop the domain for industry use.

The $282 million-asset institution's new name is intended to build on its work with underserved communities around St. Louis.

The pandemic and economic downturn upended most institutions' advertising plans for the year, and many credit unions have had to adjust not only their messaging but also the loan products they are promoting.

Citigroup named Hassan to the new role as part of a move to combine its marketing and branding divisions.

Texas Trust Credit Union boosted loan volumes with a marketing tool inspired by “Game of Thrones,” but gamification strategies can be risky in light of data privacy concerns.

Even as the bank’s sales practices faced intense government scrutiny following the Wells Fargo scandal, senior leaders in Oregon were fostering a culture that valued credit-card sales above all else, according to several former employees.

Even as the bank’s sales practices faced intense government scrutiny following the Wells Fargo scandal, senior leaders in Oregon were fostering a culture that valued credit-card sales above all else, according to several former employees.

SC Telco Federal Credit Union and Anderson FCU will adopt the name Spero Financial once their merger takes effect early next year.

Two weeks of presidential nominating festivities kick off Monday as the controversy over funding for the U.S. Postal Service worsens.

Delmar Bancorp will lose its regionally associated brand when it becomes Partners Bank.

United Methodist Federal Credit Union is set to become Interfaith Credit Union. It is also planning to absorb a small South Dakota-based institution with a similar field of membership.

The Louisville, Ky.-based credit union has been open to consumers in nine counties across two states since 2004, but the new name is intended to prevent confusion about who is eligible to join.

The case stemmed from the credit union's claims that the bank's branding would create confusion among consumers.

Provident Bank was recast as BankProv to avoid confusion as it adds business lines and enters new markets.

Executives can become overwhelmed by their newfound influence and responsibility. Here's how to cope.

Small businesses have been hard hit by the pandemic, meaning commercial lenders are considering how they can better manage risk in this portfolio and make other changes to help.

Following the completion of a merger between Canyon State CU and Deer Valley CU, the combined institution has unveiled its new name.

NSWC Federal Credit Union is rolling out a new name in the hopes of boosting membership and dispelling misconceptions about who can join.