Marketing

Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups in recent years.

Two recent campaigns show credit unions can still make an impact with old-school marketing, but some fear too few institutions are utilizing data in ways that can target those messages for maximum effect.

IAM Community Federal Credit Union in Enterprise, Ala., voted last year to rebrand as a way to attract more members under its community charter.

Exploring the rise of the next-gen bank CEO; backlash over JPMorgan's snarky tweet; TD Bank's calculated shift to the cloud; and more from this week's most-read stories.

If credit unions hope to capture America's largest potential consumer base, they're going to have to do a better job of explaining their value proposition.

Synovus converted all 26 of its separately branded community banks to its own name over the past two years — a major undertaking that allowed Jennifer Upshaw, senior director of marketing, to shine.

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media.

Bank critics and some lawmakers quickly seized on a tone-deaf posting by JPMorgan Chase that was designed to tout the virtues of saving money.

A promotion from U.S. Community Credit Union has helped boost business and increase social media engagement, but some analysts fear this credit union and others may be relying too heavily on post-recession messaging.

Get ready to meet 15 women — ages 40 and under — whose accomplishments and influence set them apart.

The institution had considered a merger of equals that was never finalized before deciding to change its name to Elevate Credit Union.

In the months ahead, the Birmingham, Ala., bank will drop Compass from its name across all of its branches and digital properties. It’s part of a broader plan by its Spanish parent Banco Bilbao Vizcaya Argentaria to unify its brand worldwide.

Between a decidedly younger user base and potential compliance risks, some financial institutions are wary of using the platform, but a handful say they have embraced it and found success.

The credit union is also developing a new shared branching space as part of a unique co-location strategy.

Interbrand will work with management of both banks, which have agreed to merge, to create a unified brand and logo.

Montgomery County Employees Federal Credit Union is now operating as SkyPoint Federal Credit Union.

Wells Fargo and the denial stage of recovery; community bankers alarmed after big banks backtrack on faster-payments pricing; credit card, auto loan delinquencies hit seven-year high; and more from this week's most-read stories.

PR campaigns won’t be enough to salvage the bank’s reputation after a series of scandals. Instead, it should look into adopting a new name, among other crucial steps.

A plan to join Deer Valley and Canyon State credit unions still needs approval from regulators and members of both institutions.

The San Jose, Calif.-based credit union decided to make the change because there were too many other financial institutions with a similar name.