Marketing

Between a decidedly younger user base and potential compliance risks, some financial institutions are wary of using the platform, but a handful say they have embraced it and found success.

The credit union is also developing a new shared branching space as part of a unique co-location strategy.

Interbrand will work with management of both banks, which have agreed to merge, to create a unified brand and logo.

Montgomery County Employees Federal Credit Union is now operating as SkyPoint Federal Credit Union.

Wells Fargo and the denial stage of recovery; community bankers alarmed after big banks backtrack on faster-payments pricing; credit card, auto loan delinquencies hit seven-year high; and more from this week's most-read stories.

PR campaigns won’t be enough to salvage the bank’s reputation after a series of scandals. Instead, it should look into adopting a new name, among other crucial steps.

A plan to join Deer Valley and Canyon State credit unions still needs approval from regulators and members of both institutions.

The San Jose, Calif.-based credit union decided to make the change because there were too many other financial institutions with a similar name.

The loan origination fintech is offering the product in a stand-alone format and as part of the workflow for its mortgage and home equity loan products.

Under the hood of U.S. Bank's new mobile app; BofA, Wells Fargo sour on blockchain; are Fannie and Freddie too big?; and more from this week's most-read stories.

The Department of Housing and Urban Development said it's charging Facebook with allegedly violating the Fair Housing Act by restricting who can view housing-related ads.

A growing number of financial institutions are piloting initiatives sharing space with coffee shops and other retailers in an effort to boost foot traffic.

The Canadian bank recently caught flak over an ad in one of its branches that was seen as a slight against the diverse Boston community of Dorchester. Here’s what other bankers can take away from the episode.

Incenta Federal Credit Union in Englewood, Ohio, will merge into Pathways Financial in Columbus next week.

Traditional loyalty programs provide customers with tangible benefits, such as a free item with purchase or a reward for return visits. But these are limited in reach, argues James Roedding, vice president of product and data Rewards Network.

Getting the right product at the right time to the right member has become the mantra.

From new marketing initiatives to donations to help future civic leaders in their careers, here's another look at how credit unions are giving back.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

Alan Bergstrom previously served as chief marketing officer for a Wisconsin credit union before taking over at Exclamation Services.