Marketing

The loan origination fintech is offering the product in a stand-alone format and as part of the workflow for its mortgage and home equity loan products.

Under the hood of U.S. Bank's new mobile app; BofA, Wells Fargo sour on blockchain; are Fannie and Freddie too big?; and more from this week's most-read stories.

The Department of Housing and Urban Development said it's charging Facebook with allegedly violating the Fair Housing Act by restricting who can view housing-related ads.

A growing number of financial institutions are piloting initiatives sharing space with coffee shops and other retailers in an effort to boost foot traffic.

The Canadian bank recently caught flak over an ad in one of its branches that was seen as a slight against the diverse Boston community of Dorchester. Here’s what other bankers can take away from the episode.

Incenta Federal Credit Union in Englewood, Ohio, will merge into Pathways Financial in Columbus next week.

Traditional loyalty programs provide customers with tangible benefits, such as a free item with purchase or a reward for return visits. But these are limited in reach, argues James Roedding, vice president of product and data Rewards Network.

Getting the right product at the right time to the right member has become the mantra.

From new marketing initiatives to donations to help future civic leaders in their careers, here's another look at how credit unions are giving back.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

Alan Bergstrom previously served as chief marketing officer for a Wisconsin credit union before taking over at Exclamation Services.

Financial institutions will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Credit unions clinging to an outdated name that no longer reflects the institution's current field of membership could be doing themselves more harm than good, experts say. But it's a fine line between honoring the past and preparing for tomorrow.

Events at local breweries can be a fun way to educate younger members about getting their first mortgage but credit unions must walk a fine line at such events.

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

The Saginaw, Mich.-based institution has yet to reveal the new name, though management indicated that it won't include a religious reference.

The former Washington Gas Light FCU in Virginia has unveiled its new name.

A focused approach on product standards and social responsibility can help build healthy relationships with Gen Z shoppers, who will, in turn, promote products to their family, friends and followers, writes Steve Davidson, vice president of warranty products at Fortegra.