Marketing

Getting the right product at the right time to the right member has become the mantra.

From new marketing initiatives to donations to help future civic leaders in their careers, here's another look at how credit unions are giving back.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

Alan Bergstrom previously served as chief marketing officer for a Wisconsin credit union before taking over at Exclamation Services.

Financial institutions will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Credit unions clinging to an outdated name that no longer reflects the institution's current field of membership could be doing themselves more harm than good, experts say. But it's a fine line between honoring the past and preparing for tomorrow.

Events at local breweries can be a fun way to educate younger members about getting their first mortgage but credit unions must walk a fine line at such events.

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

The Saginaw, Mich.-based institution has yet to reveal the new name, though management indicated that it won't include a religious reference.

The former Washington Gas Light FCU in Virginia has unveiled its new name.

A focused approach on product standards and social responsibility can help build healthy relationships with Gen Z shoppers, who will, in turn, promote products to their family, friends and followers, writes Steve Davidson, vice president of warranty products at Fortegra.

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

Two Iowa CUs had to come up with new names after a 2018 law prohibited them from using state universities as part of their brand identity.

American National Bankshares is trying to force the proposed American Bank & Trust to change its name.

Bank makes first hires for its corporate cash management business; the former Fed chair says the industry is too focused on profits.

Midwest BankCentre in St. Louis, with the help of a stable of fintechs, started Rising Bank to keep up with big banks in the hunt for deposits and millennial customers.

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

Central National Bank rebranded as Stride Bank to move away from a name with overused words.