Branding

The two biggest reasons people don't join credit unions are also the two biggest reasons for CUs to work together to raise consumer awareness about the industry.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

The new name is intended to show off the "five-star service" the Baltimore-based credit union offers.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

The credit union’s new name is intended to reflect its electric utility roots, as well as its growth beyond a single-SEG institution.

The new name is an attempt to better capitalize on the strong brand recognition of TruStone Federal Credit Union.

For two weeks only, Michigan State University FCU used a holiday pop-up shop to test a new way to boost awareness of the credit union.