Branding

A look back at some of the highlights from the Credit Union National Association's 2018 Governmental Affairs Conference.

At the Credit Union National Association's Governmental Affairs Conference, CUNA unveiled its newest initiative to drive membership.

The two biggest reasons people don't join credit unions are also the two biggest reasons for CUs to work together to raise consumer awareness about the industry.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

The new name is intended to show off the "five-star service" the Baltimore-based credit union offers.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

The credit union’s new name is intended to reflect its electric utility roots, as well as its growth beyond a single-SEG institution.

The new name is an attempt to better capitalize on the strong brand recognition of TruStone Federal Credit Union.

For two weeks only, Michigan State University FCU used a holiday pop-up shop to test a new way to boost awareness of the credit union.

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

The most popular P-to-P schemes such as Venmo are still linked to an underlying payment card, meant to benefit “pull” payment incumbents, according to RPGC's Rene Pelegero.

The name change reflects a Diebold corporate merger and the credit union's community charter.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

Bank of America's reputation took an enormous hit from the financial crisis; it's been Anne Finucane's job to restore it.