Digital marketing

The San Jose, Calif.-based credit union decided to make the change because there were too many other financial institutions with a similar name.

The loan origination fintech is offering the product in a stand-alone format and as part of the workflow for its mortgage and home equity loan products.

Getting the right product at the right time to the right member has become the mantra.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

Financial institutions will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

Midwest BankCentre in St. Louis, with the help of a stable of fintechs, started Rising Bank to keep up with big banks in the hunt for deposits and millennial customers.

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

The McLean, Va.-based institution is launching a digital division that will create content that touches on topics beyond banking.

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

The Michigan Credit Union League donated money to the Children's Miracle Network every time an institution posted a video of its employees dancing to "In My Feelings" by Drake.

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.

Earlier this year CUNA announced a new push to better educate consumers about credit unions. The Northwest Credit Union Association is asking its members to contribute to the effort.

The three institutions will use a platform from Fiserv to help improve efficiency.

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

The company, which helps banks develop high-tech products and services, has agreed to buy Gro Solutions after recently completing its deal for Cloud Lending.