Marketing

Bankers are well aware of the industry transformation taking place. However, they need to convince employees that change is worthwhile before turning reimagined business models into realities.

Unable to outspend big banks on technology, Asian-American banks are marketing to different ethnic groups and immigrants, sponsoring events for youth and young professionals and emphasizing in-person service.

Harland Clarke's acquisition of RetailMeNot provides a broader range of marketing technology to serve merchants that are looking to improve mobile-driven sales against competitors such as Shopkick and Foursquare.

Harbortouch seeks to add marketing services to its existing point of sale equipment line.

Derek Corcoran of Avoka discusses how banks have embraced digital marketing but still struggle with digital sales. Author Randy Pennington talks about building corporate cultures that adapt and foster innovation.

The lender will begin an ad campaign in mid-April with the tag line "Building Better Every Day," company employees were told Tuesday.

The latest numbers underscore the extent of the challenge that the megabank faces in restoring its once-clean public image.

From offering a host of convenient self-service options to paring down your mission statements, here are steps to simplifying the member experience.

The San Francisco firm unveiled a new logo that prominently depicts its connection to its longtime owner, BNP Paribas. In doing so, it is wagering that any fallout from negative public perceptions of global megabanks will be outweighed by new opportunities to generate revenue.

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.