Millennials

By 2025, millennials will represent 75% of America’s workforce, making this generation a key demographic for credit card growth.

The Alabama-based institution has embraced recruiting younger workers as a way to introduce new lines of thinking across the organization.

Digital-first lenders more than doubled their market share in the last four years, according to a report by Experian.

The app, which started with mobile gaming, will now integrate itself with some of the most popular video games on the market such as Fortnite.

Readers react to plans by Democratic presidential candidates to reform college tuition, credit unions buying more banks, whether the next president could fire the CFPB head and more.

With 20- and 30-somethings just beginning to build financial wealth, banks must orient their business to meet the needs of these consumers.

Changes in consumer behavior patterns will force banks to reassess the information they use to attract customers.

Young people prefer transfer apps, but privacy and authentication will need to be improved, says Sonarax's Benny Saban.

A new employee each year will be selected to represent the Eau Claire, Wis.-based credit union at industry events.

The trade group waited until after the 2018 midterms to launch the awareness campaign, but CEO Jim Nussle says that strategy won’t be repeated next year.

Offering secured credit cards can help a credit union build loyalty with members but this product line can be difficult to successfully manage.

Even relatively wealthy Americans are so worried about their finances that it's affecting their mental and physical health. That's one of the findings in a Bank of America survey of more than 1,000 people in the U.S. who have enough investable money to qualify as "mass affluent."

Many CUs feel they can't compete with banks' technology offerings, but the right strategies and investments can help institutions of all sizes stand out in a crowded marketplace.

Manulife Financial, Canada's largest life insurer, is taking on the country's large lenders with a new package of banking products designed to win over digitally savvy millennials.

The digital bank is a whole new line of business for Goldman, meaning there's no risk that it is cannibalizing from the main institution, said Omer Ismail, the head of the bank's U.S. consumer business.

One consultant offers tips on how to better understand – and compete with – new entrants to the financial services marketplace.

Boston-based Trio is openly offering its cash management account as capital at risk, offering big incentives if consumers agree to sign up for an uninsured account.

A year after launching the digital bank, JPMorgan Chase has concluded that the millennials it targeted don't need a separate brand.

When it comes to digital-native shoppers, it’s more than just understanding how their expectations have changed. These expectations are tied to emotional factors that influence buyer behavior, says Michael Rouse, chief commercial officer at Klarna.

Wells began rolling out its online-bank brand in November. Peggy Mangot, senior vice president and head of Greenhouse development, shares what she’s learned so far.