Bonnie McGeer
Recent Stories From this Author
Simple Truths
February 1, 2012 Confusing fees, perplexing choices, interactions that can be painful. Retail banking is full of complexities that keep...
Not Saying Checkmate Yet
November 1, 2011 At the American Bankers Association's annual conference for marketers, conversation after conversation circled back to the...
Insight From Women in the C-Suite on Getting Ahead
September 25, 2011 Executive women reflect on the important choices that set them on a trajectory to the top.
Dashed Hopes
September 1, 2011 Focusing on signs of improvement, community bankers sounded unusually cheerful; some investors thought unduly so. Bonnie...
Tapping Into Frustration
September 1, 2011 FirstBank in Colorado unveiled an advertising campaign over the summer promising "Mortgages Made Easy," which focuses on the...
Reason to Road Trip
July 21, 2011 A retailer advises others to observe customer behavior, not predict it.
Delivery Is Vital with Bank Customer Reward Programs
June 2, 2011 Banks thinking of scaling back loyalty programs should carefully weigh how to do it. Getting it wrong can alienate customers,...
A Lower Bar
May 19, 2011 Top 200 Community Banks and Thrifts as of Dec. 31. Ranked by 3-Year Average ROE. Even as economic recovery begins, the...
A Lower Bar
May 19, 2011 Top 200 Community Banks and Thrifts as of Dec. 31. Ranked by 3-Year Average ROE. Even as economic recovery begins, the...
Rethinking Rewards
May 1, 2011 Designing an effective rewards program can be tricky. Even giving gifts can backfire if not done right, a study of bank...
Survey
Facebook's securities filings show its Facebook Credits digital currency business is exploding. Does it pose a serious threat to banks?





















