Highly anticipated financial services industry trends have arrived — crucial, concise, and ready to explore. Vericast's 2024 Financial TrendWatch report draws on comprehensive data to provide banking marketers with a complete view of the current landscape.
This year's report explores:
- Redefining Loyalty in Financial Services
- Branches: Still a Cornerstone in Consumer Banking
- Decoding Channel Communication Preferences
- Rethinking the Role of Interest Rates
- The Ultimate Debate: Product vs. Brand
- The Social Media Age
- Cracking the Gen Z Code
From the rise in digital banking to the dynamics of customer acquisition and loyalty, and the influence of Generation Z, this report delivers intelligence, analysis, and insights to navigate the complexities of today's financial services.