Digital marketing

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

The McLean, Va.-based institution is launching a digital division that will create content that touches on topics beyond banking.

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

The Michigan Credit Union League donated money to the Children's Miracle Network every time an institution posted a video of its employees dancing to "In My Feelings" by Drake.

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.

Earlier this year CUNA announced a new push to better educate consumers about credit unions. The Northwest Credit Union Association is asking its members to contribute to the effort.

The three institutions will use a platform from Fiserv to help improve efficiency.

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

The company, which helps banks develop high-tech products and services, has agreed to buy Gro Solutions after recently completing its deal for Cloud Lending.

Consumers are already overwhelmed with marketing messages. Here's how to break through.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

After a previous campaign netted disappointing results, management narrowed the time frame and upped the advertising for bigger, better results.

The Federal Trade Commission, which issued a formal complaint against SoFi, is urging other lenders to review their advertisements for false claims about the benefits of refinancing.

This year, Kate Quinn, U.S. Bank's chief administrative officer, put the bank's brand in the national spotlight, launching a social media campaign and overseeing a marketing blitz during the Super Bowl.

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.