Marketing

CU shortens name, makes several changes to branches to improve communication.

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

Wells Fargo, PNC and others are finding that the web seminar is an effective way to promote themselves through advice and useful content aimed at consumers and business clients.

Onosys enables ordering ahead at Outback Steakhouse, Round Table Pizza, Boston Pizza, and others.

A new report from the Digital Growth Institute reveals that while a slight majority of FIs say they have a digital growth plan, the overwhelming majority aren't doing anything with it.

Competition from global giants like Amazon and Alibaba and millions of independent retailers, coupled with the constant threat of credit card fraudsters, makes it imperative that online retailers tick all the boxes to reduce risk, writes Suresh Dakshina, CEO of Chargeback Gurus.

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

While banks know they must develop and launch new tools that are useful, convenient and intuitive, figuring out which tools meet that objective and employing them often seems out of reach.

Chatbots are the next big thing in payments. But a poor in-chat commerce strategy can turn off consumers and create bad user experiences.

Banks are being pushed into the background of popular digital experiences. But they can reappear on interfaces that customers use daily by doubling down on financial wellness efforts.

The venue currently called the Verizon Center will be renamed the Capital One Arena immediately, according to its owner. The arena houses the NBA's Washington Wizards, the NHL's Capitals and the WNBA's Mystics.

Bankers who shake more hands, ask more questions and, yes, hand out more business cards than the competition will win more clients.

The San Antonio-based credit union changed its name to be more inclusive and more accurately reflect its expanded FOM.

The campaign comes in the light of recent research that shows the state to be one of the best for millennials.

A controversial move to stop Canadian CUs from using the words “bank” and “banking” has rallied the movement there, but U.S. institutions are left wondering if such a move could happen here, particularly in light of some recent states’ measures.

It’s a very large number for any bank, but Bank of America executives said the move makes good economic sense and promotes relationship-building with customers.

Des Moines CU has expanded its FOM to include first responders, government employees and more.

‘Dreams Thrive Here’ will celebrate the spirit of credit unions on Oct. 19.

North Carolina has witnessed wave after wave of banking mergers and consolidations in recnet years, but analysts are mixed on whether or not the credit union can keep its vow in the modern economic landscape.

American card processor has a deal for its British counterpart; after passing Fed tests, banks still stressed by weak lending, low interest rates.