Marketing

From offering a host of convenient self-service options to paring down your mission statements, here are steps to simplifying the member experience.

The San Francisco firm unveiled a new logo that prominently depicts its connection to its longtime owner, BNP Paribas. In doing so, it is wagering that any fallout from negative public perceptions of global megabanks will be outweighed by new opportunities to generate revenue.

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.

Customer outreach is far from the actual core function of bank marketers: producing bottom-line results.

Contextual commerce is the next big thing in retail as the payments transaction slides to the background. But it relies on building sophisticated consumer relationships.

Community banks should jump at the chance to show consumers and policymakers how different they are from big banks.

Changes in the housing market are creating new opportunities and challenges for credit unions, including how they market themselves to potential borrowers.

Load times, architecture and keywords are important to a functional bank website. But marketing the brand – via content and graphics – is just as important to wooing new customers and retaining existing ones.

While most ads for the big game are shrouded in secrecy, the credit union unveiled three spots and asked the public to choose which one should run Sunday.

The ad tech industry is so fraught with misleading and deceptive data that it's difficult for marketers to make smart advertising choices. Even the most reputable of firms spew unreliable data.

American Express spend a record amount of marketing and promotions in 2016, following Costco's departure.

Robins Financial recognizes trio of top employees, Numerica ramps up lending department and more CU professionals in the news.

Alipay's fast growth is partly attributed to the huge size of the Chinese market, but it also deploys strategies that can serve as an example for mobile wallets in other parts of the world.

Mobile payment initiatives have largely failed because they focus on changing transactions instead of changing the way consumers and merchants engage with each other, according to Carta Worldwide, which touts new tokens as a way to reverse that.

Transaction records reveal a lot about consumers that can go a long way toward building marketing campaigns that keeps them coming back.

Gen Z is coming fast on the heels of millennials. For e-commerce, payments and financial services, they have an even shorter attention span.

By collaborating with consumers' favorite products or retailers, loyalty programs can get an extra punch.

Lots of banks offer P-to-P and bill pay, but Fiserv's research suggests institutions can make improvements in making consumers aware.

An increasing number of shoppers use a mix of digital and in-store to research, shop and pay. Retailers must accommodate all three to stay relevant, according to Revel.

Benefit brokers and advisers know that an accountant can be a strong alliance for building business, especially in the post-ACA world. Here’s how to maximize your proposition to CPAs.