Marketing

While most ads for the big game are shrouded in secrecy, the credit union unveiled three spots and asked the public to choose which one should run Sunday.

The ad tech industry is so fraught with misleading and deceptive data that it's difficult for marketers to make smart advertising choices. Even the most reputable of firms spew unreliable data.

American Express spend a record amount of marketing and promotions in 2016, following Costco's departure.

Robins Financial recognizes trio of top employees, Numerica ramps up lending department and more CU professionals in the news.

Alipay's fast growth is partly attributed to the huge size of the Chinese market, but it also deploys strategies that can serve as an example for mobile wallets in other parts of the world.

Mobile payment initiatives have largely failed because they focus on changing transactions instead of changing the way consumers and merchants engage with each other, according to Carta Worldwide, which touts new tokens as a way to reverse that.

Transaction records reveal a lot about consumers that can go a long way toward building marketing campaigns that keeps them coming back.

Gen Z is coming fast on the heels of millennials. For e-commerce, payments and financial services, they have an even shorter attention span.

By collaborating with consumers' favorite products or retailers, loyalty programs can get an extra punch.

Lots of banks offer P-to-P and bill pay, but Fiserv's research suggests institutions can make improvements in making consumers aware.

An increasing number of shoppers use a mix of digital and in-store to research, shop and pay. Retailers must accommodate all three to stay relevant, according to Revel.

Benefit brokers and advisers know that an accountant can be a strong alliance for building business, especially in the post-ACA world. Here’s how to maximize your proposition to CPAs.

As the year winds down, give yourself the time and space to really think about your business: where you are today, where you want to go and the gap between the two.

Advisers should pay close attention to the eventual compromise on the president’s budget for the fiscal year that begins Oct. 1 because there were numerous proposals about retirement savings.

What have you done so far this year to differentiate yourself from other advisers?