Millennials

The digital bank is on a larger mission to attract younger customers. It's inserting itself into the popular video game in the hope that game players will learn about its products and have fun at the same time.

The findings of a recent TD Bank survey suggest that targeting millennials for new credit cards will require surgical risk-management as the economy lurches toward an uneven recovery.

The industry can gain lifelong members in this demographic by validating their financial concerns as the economy struggles and offering guidance without judgment.

Texas Trust Credit Union boosted loan volumes with a marketing tool inspired by “Game of Thrones,” but gamification strategies can be risky in light of data privacy concerns.

An industry coalition wants to ensure borrowers who took out certain types of loans to fund their education aren’t locked out of access to historically low mortgage rates.

A new study shows 60% of adult children whose mother or father are credit union members do not belong to the same institution as their parents.

Employees want to work for organizations that focus on a number of areas, such as diversity, flexibility and professional development. Credit unions that don't prioritize this beware.

The S&P CoreLogic Case-Shiller home price index hasn't yet reflected the impact of the coronavirus, but an independent market maker has some thoughts on how it might.

Nearly 70% of U.S. adults between the ages of 26 and 40 said their earnings had been negatively affected by the outbreak, about 10 percentage points higher than other age groups.

The industry loves to tout its bipartisanship, but it has very publicly embraced the Trump administration at times.

A new report from J.D. Power found that younger consumers increasingly believe the largest banks are better than regionals in providing financial guidance through digital channels.

Millennials especially have shunned credit cards in favor of buying even low-ticket items using a system of installment loans, often incurring little to no interest, says Jifiti's Nufar Segal.

American Express has focused the past few years on overcoming a couple of its stigmas — that not all U.S. merchants accept Amex cards, and that younger cardholders were not intrigued by the status of holding an Amex card.

The young professionals group has a new leader and some of the program's inner workings are set for transition in the year ahead.

The startup with a namesake app is already attracting young investors and has been in talks with banks about partnerships.

Businesses need to shift focus away from millennials and toward the next age group, which is expected to be so demanding that business processes will have to be overhauled, says Julia Carreon, the bank's managing director of digital and fiduciary operations.

Bankers are disputing upstarts' claims customers don't like them, noting progress that traditional institutions have made in recent years.

The regulator’s inaugural event on equity and inclusion highlighted the personal and professional but also veered into addressing hurdles credit unions face regarding this issue.

Julieann Thurlow says Reading Cooperative Bank in Massachusetts is well positioned to help immigrants and millennials. Technology is crucial to serving both groups, she says.

Millennials hate bureaucracy but big banks aren't agile enough to meet the demand for fast service. That gives credit unions a big opening.