Branding

Fearless Girl is controversial, stirring up both passionate fans and harsh critics. But State Street's chief marketing officer, Hannah Grove, could not be happier about the impact it is having.

CU shortens name, makes several changes to branches to improve communication.

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

The San Antonio-based credit union changed its name to be more inclusive and more accurately reflect its expanded FOM.

The credit union’s new name and imagery are intended to represent financial empowerment for consumers.

Even with her name recognition, the star of films like “Fantastic Four” and “Little Fockers” struggled to get funding to start The Honest Co. She shared her experiences during an event hosted by American Express.

Garden Savings FCU aims to boost brand awareness by focusing on some of the things that make New Jersey unique.

Consumer debt breaks the previous mark set back in 2008, but some are worried that people are returning to their profligate ways; Wells Fargo makes greater use of consumer surveys to fix its brand.

As payments innovation expands and diversifies, retailers will need to find ways to deftly embed low-touch payments into omnichannel shopping.

The new name reflects the seven cooperative principles, including cooperation among cooperatives.

The San Francisco firm unveiled a new logo that prominently depicts its connection to its longtime owner, BNP Paribas. In doing so, it is wagering that any fallout from negative public perceptions of global megabanks will be outweighed by new opportunities to generate revenue.

The ad tech industry is so fraught with misleading and deceptive data that it's difficult for marketers to make smart advertising choices. Even the most reputable of firms spew unreliable data.