SoFi logo sign on headquarters facade. Social Finance is an online personal finance company - San Francisco, California, USA - 2020

The challenger bank in the third quarter launched Cash Coach, an AI-powered customer insights engine that helps consumers optimize earned interest in deposit accounts and minimize interest charges on credit cards. SoFi plans to roll out a "more comprehensive" SoFi Coach that incorporates all areas of financial services as part of its strategy to rival banks.

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The latest generation of anti-money-laundering software uses agentic AI to help alleviate AML alert fatigue. Experts say this use of the technology is promising, though they offer some caveats.

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Forward-thinking companies could get a reputation lift from being first out of the gate with interesting apps. Banks could also be first to help protect customers from the inevitable privacy leaks that the IoT will make possible.

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