Marketing

A partnership between CU Solutions Group and Gas Station TV will put credit union advertisements in front of an anticipated 43 million consumers in 32 states later this month.

Let others debate the meaning of the Fearless Girl statue. To State Street's Hannah Grove, its message to the banking industry was simple: create a more welcoming workplace for all.

Bank of America's reputation took an enormous hit from the financial crisis; it's been Anne Finucane's job to restore it.

Hannah Grove has made it her mission to "eradicate jargon" at State Street, in an effort to make the company more acceible to its customers and easier for the public to trust.

Fearless Girl is controversial, stirring up both passionate fans and harsh critics. But State Street's chief marketing officer, Hannah Grove, could not be happier about the impact it is having.

CU shortens name, makes several changes to branches to improve communication.

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

Wells Fargo, PNC and others are finding that the web seminar is an effective way to promote themselves through advice and useful content aimed at consumers and business clients.

Onosys enables ordering ahead at Outback Steakhouse, Round Table Pizza, Boston Pizza, and others.

A new report from the Digital Growth Institute reveals that while a slight majority of FIs say they have a digital growth plan, the overwhelming majority aren't doing anything with it.

Competition from global giants like Amazon and Alibaba and millions of independent retailers, coupled with the constant threat of credit card fraudsters, makes it imperative that online retailers tick all the boxes to reduce risk, writes Suresh Dakshina, CEO of Chargeback Gurus.

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

While banks know they must develop and launch new tools that are useful, convenient and intuitive, figuring out which tools meet that objective and employing them often seems out of reach.

Chatbots are the next big thing in payments. But a poor in-chat commerce strategy can turn off consumers and create bad user experiences.

Banks are being pushed into the background of popular digital experiences. But they can reappear on interfaces that customers use daily by doubling down on financial wellness efforts.

The venue currently called the Verizon Center will be renamed the Capital One Arena immediately, according to its owner. The arena houses the NBA's Washington Wizards, the NHL's Capitals and the WNBA's Mystics.

Bankers who shake more hands, ask more questions and, yes, hand out more business cards than the competition will win more clients.

The San Antonio-based credit union changed its name to be more inclusive and more accurately reflect its expanded FOM.

The campaign comes in the light of recent research that shows the state to be one of the best for millennials.

A controversial move to stop Canadian CUs from using the words “bank” and “banking” has rallied the movement there, but U.S. institutions are left wondering if such a move could happen here, particularly in light of some recent states’ measures.